by Danny Gewirtz; CEO of The J Media Group
Email lists, Email lists, Email lists. It's all about email lists. Avid readers of this column already know how I feel about email lists. What you may not know is that it is a two sided coin. In a previous JMG newsletter I wrote about the rising popularity of email lists as the element of choice in the arsenal available to the Jewish marketing professional. However, Jewish online marketers should quickly realize that while procuring appropriate lists that work for them is an important marketing component, building up an internal email list is just as crucial if not more.
It is no secret that of all promotions, messages, and offers that organizations and businesses send out, the highest response rate is always achieved through that internal mailing no matter how large or small the list is. I get this feedback from a growing number of my clients. They all say that the emailing they did to their own list elicited the best results. Armed with this information, Jewish marketing professionals should make this their number one priority when formulating an online strategy. How best to go about this is the big question.
The infrastructure of the email collection process includes many aspects including everything from collecting the names to creating a database up to sending out the actual email messages to your list. Exactly how to go about doing this is way beyond the scope of this column but feel free to contact me (danny@thejmg.com) and I would be more than happy to discuss it with you.
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Hi there,
ReplyDeleteI come across your blog from Twitter and see we have some interested topic like you post here about email marketing.
Recently, i research online and notice that Permission-based Email marketing is the best which can gain higher return on investment.
Hope we could disucss time to time and i will visit you again.
Cheers!
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